Webshop registers
The WEB registers hold the webshop's content and settings, and the themes of the sales links sent to customers. For an introduction to the webshop see Webshop configuration. Recommended image sizes are listed in Images.
Changes appear in the webshop within moments of saving.
WEB - Webshop Configuration
Webshop-wide settings. Translated per language.
| Field | What it affects |
|---|---|
| Title, Logo, Favicon | Webshop name, logo and browser icon. A page can override the logo and favicon. |
| Main nav links, Footer nav links, Terms nav links | Links in the header, the footer and the footer's legal section. |
| Checkout terms link | Terms the customer must accept at checkout. A sales link theme can override it. |
| Provider | Your company's name, address, contact emails and phone numbers, external link, and cookie and privacy policy, shown in the footer and contact sections. |
| Social media links | Links to your social media profiles. |
| Palette, Typography | Webshop colours and fonts. |
| Participant | Default visibility of the standard participant fields (see Participant fields). |
| Tracking tools | Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity IDs. Each tool is only used if the visitor accepts the corresponding cookies. See Analytics. |
| Send emails, Email from address | Whether the webshop sends emails, and the default sender address. See Emails for what must be filled in before emails are sent. |
| Thank you page image | Image on the page shown after a completed purchase. |
| Days before booking allowed | How many days ahead the earliest bookable date in the search is. 0 = today. |
| Locations | Your sites for the location selection and search: site, contact details, address, image and short description. |
| Room age categories | Age categories offered in room search, e.g. adults and children. |
| Filter banner tabs | Labels of the Events and Rooms tabs in the search banner. |
Translations currently has no effect.
WEB - Webshop Page
Content blocks for the webshop's pages. Each page is identified by its slug — the part of the address after the domain name. The slug must match the page:
| Slug | Page |
|---|---|
/ | Front page |
/events | Event list |
/event | Event pages (common blocks) |
/rooms | Room search |
/category | Category pages |
/locations | Location selection |
/d/<name> | Your own pages, e.g. /d/privacy-policy |
Category and room pages use the closest matching page: /category/sports/tennis uses /category/sports/tennis if it exists, otherwise /category/sports, then /category.
| Field | What it affects |
|---|---|
| Title, Slug | Page name and address. |
| Header blocks, Footer blocks | Content shown above and below the page's own content (see Blocks). |
| Overlay header | Shows the header on top of the first banner instead of above it. |
| Redirect to | Sends visitors to another address instead of showing the page. |
| Visible in search engines | When off, the page is hidden from search engines such as Google. |
| Logo, Favicon | Override the webshop logo and favicon on this page. |
Each language needs its own page entry. An own page (/d/...) with no blocks, or without an entry in the visitor's language, shows page not found.
Content blocks
| Block | Shows | Allowed in |
|---|---|---|
| Banner carousel | Rotating slides with image, title, text and button | Page header |
| Photo banner | Large image with title and navigation path | Page header |
| Text banner | Title, text and image | Page header |
| Filter banner | The search box with date, location and age selections | Page header |
| Category group | Tiles of selected categories | Page header |
| Campaign banner | Highlighted campaign with image, texts, button and colour | Page header and footer, event pages |
| Call to action | A button linking to a page | Page header and footer, event pages |
| Rich text section | Formatted text | Page header and footer, event pages |
| Events showcase | Events of one category | Page header and footer, event appendix |
| Popular events | Events marked as popular | Page footer |
| Day program | Day-by-day program entries | Event content |
WEB - Webshop Event
Webshop content of an event. The entry is created automatically when an event is published to the webshop from Willba; you then fill in the marketing content.
| Field | What it affects |
|---|---|
| Marketing name, Marketing text, Marketing price | Event name, description and price text in the webshop. When empty, the event's name in Willba is used. |
| Slug | The event's address. Generated automatically from the event number and marketing name — typed changes are overwritten. |
| Cover image, Square image, Image group | Images on event cards and the event page. |
| Content blocks, Appendix blocks | Content of the event page (see Blocks). |
| Contacts, Contacts manual | Contact persons shown on the event: chosen from Webshop Contacts or entered for this event only. |
| Participant | Participant field visibility for this event, overriding the webshop defaults. |
| Popular event | Shows the event in Popular events blocks. |
| Web facilities | Facility icons shown on the event. |
| Webshop categories | Categories the event is listed under. |
Event ID, Event name and Event number are filled automatically — do not edit them. Translations currently has no effect.
WEB - Webshop Themes
A theme is a template for sales links: links sent to a customer or participants to view the sale, register participants, update details or pay. Staff choose a theme when creating a link; the theme fills in the link's defaults, which staff can still change per link.
| Field | What it affects |
|---|---|
| Theme name, Theme description | Shown when choosing a theme. |
| Link date | When the link expires: a number of days after the link is created, before the sale starts, or after the sale ends. Calculated when the link is created; editing the theme does not change existing links. |
| Scopes | What the link allows: Customer (view and edit customer details), Participant (add, edit and remove participants and their products), Participant edit (edit existing participants only), Payment (pay online). |
| Email subject, Email body | The email sent with the link. You can use these placeholders, which are replaced with the actual values: {link}, {name}, {customerName}, {firstName}, {lastName} and {validTo}. Other placeholders cannot be saved. |
| Email from address | Sender address for this theme's emails. Empty = the webshop's default sender. |
| Customer information | Text shown to the customer on the link's pages. |
| Terms link | Terms to accept, overriding the webshop's checkout terms. |
| Participant | Participant field visibility for this theme, overriding the event and webshop defaults. |
| Show sale details | Shows the order number, sale name and customer name on the link's pages. |
| Show payment provider note | Shows a note about the payment provider when the link allows payment. |
| Cover image, Custom logo, Custom favicon, Thank you page image | Branding of the link's pages. |
| Restricted to sites | Sites where the theme is offered. Empty = all sites. |
{firstName} and {lastName} refer to a person: for an organisation customer they are its contact person's names. If a placeholder used in the email has no value, for example {validTo} on a link without an expiry date, the email cannot be sent.
WEB - Webshop Contacts
Contact persons that can be attached to events: name, email, phone, photo and responsibility. Restricted to sites limits which sites can use the contact.
WEB - Webshop Category
Categories for events and rooms in the webshop: name, description and image. Translated per language.
WEB - Facilities
Facility icons, e.g. Sauna, Wi-Fi, Accessible, shown on events and rooms: a label and an icon image.
WEB - Room Marketing
Webshop presentation of a room offered for booking online.
| Field | What it affects |
|---|---|
| Internal name | Name staff see when attaching the marketing content to a webshop room in Willba. Not shown to customers. |
| Marketing title, Short description, Description | Room name and texts in the webshop. |
| Cover, Images | Main image (required) and gallery. |
| Facilities, Categories | Facility icons and categories of the room. |
Room marketing is attached to a room in Willba when the room is published to the webshop. Do not delete an entry that is still attached to a room.
Participant fields
The standard participant fields — name, birth date, gender, email, address, nationality, language, allergies, diets, group, products and more — can each be hidden, visible or required on the webshop form. The setting is resolved in this order, the last one winning:
- Webshop Configuration → Participant (default for all)
- Webshop Event → Participant (per event)
- Webshop Themes → Participant (per sales link theme)
Your own additional fields are configured separately in PAR - Participant Field Definitions.